Kinseth Hospitality and Frew Development Group Release Hotel Name

CEDAR RAPIDS, IA – Kinseth Hospitality Companies, Inc. (“Kinseth”) and Frew Development Group, LLC (“FDG”) are pleased to announce Tru by Hilton as the brand name of the hotel to be built as a part of the Westdale redevelopment project in Cedar Rapids, Iowa.

Tru by Hilton is the newest addition to Hilton Worldwide’s portfolio of market leading brands and the fastest growing new-build hotel brand in U.S history.  Tru by Hilton at Westdale is only the ninth location announced for the brand since Hilton introduced it in January 2016. The Westdale location will be the first Tru by Hilton in the Midwest.

Tru by Hilton is a revolutionary midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The Westdale location of Tru by Hilton will offer 82 modern guest rooms and social connectivity with reimagined public spaces, including an open lobby comprised of four zones where guests can work, play, lounge and eat. Designed to appeal cross-generationally, guests can also enjoy complimentary amenities including breakfast, mobile check-in and Digital Key, a multifunctional fitness center, high-speed Wi-Fi and a pool.  Tru by Hilton will be approximately 42,000 square foot and four stories. The hotel is expected to open in the third quarter of 2017.  Visit www.trubyhilton.com for more info.

“We are excited to be chosen by Hilton as one of the first Tru by Hilton sites in the U.S.”, said FDG President and CEO, John Frew.  “Hilton is an exemplary brand and the fact that they have chosen Cedar Rapids and Westdale to showcase a new concept is truly an honor.”

Westdale’s Tru by Hilton will host a ground-breaking ceremony on Tuesday, September 13th at 9:30am at the future hotel site located just inside the Williams Boulevard/ Highway 151 entrance to the property.

About  Kinseth Hospitality: Kinseth Hospitality is a leading hotel management, development and ownership company.  KHC has a proven track record of developing and operating award-winning hotels, restaurant and meeting facilities.  Kinseth Hospitality is based in North Liberty, Iowa, and currently operates over 65 hotels and 5 branded restaurants in 12 states.

About  Frew Development Group: Frew Development Group, LLC is a privatereal estate development company based in Denver, Colorado.  For more information, visit www.frewdevelopment.com.

About Westdale: Westdale is the former 900,000sf, 72 acre Westdale Mall in Cedar Rapids, Iowa, that is being repositioned as a mixed-use development by Frew Development Group, LLC. Westdale is managed and operated by Westdale CR Ventures #1, LLC, a subsidiary of Frew Development Group, LLC.  For more information, visit www.westdalecr.com.